NOTE: Please ensure that the following source is used in paper and on works cited page:

Keller, L. Kevin & Kotler, Philip. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall

Read the Ritz Carlton case study in Chapter 13 on page 379 in your textbook. Answer the two questions at the end of the study (p. 380). Support your answers with a minimum of one source per question, no more than five years old. Your answer to each question should be approximately 400 words using APA format.