Designing and managing Health Care Marketing Channels”  Please respond to the following:

  • Describe a health care provider with which you are familiar and discuss the function and flows that needs to be performed by that provider’s marketing channel. Provide specific examples to support your response.
  • Describe a realistic situation that would call for channel conflict management and how that conflict could be addressed. Provide specific examples to support your response.
  • This week we are focusing on the different marketing channels available for reaching a customer.  A few examples of such channels include manufacturer to customer, manufacture to retailer to customer, manufacturer to wholesaler to customer, and manufacturer to wholesaler to retailer to customer.  Also, as we consider marketing channels I think of the many channels that social media have opened.