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Global Market Research Case Study Analysis

Writea 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:

  • Describe the situation      discussed in the case.
  • Identify the key issues for the      organization in your selected case.
  • Discuss possible ways the      organization might address these issues.
  • Based on your analysis of the      case, explain the value of market research in the global community.