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Please find below the Midterm and Final task brief and rubrics.

Midterm report (Business Plan-Part I)

Task

You will need to choose a business idea that you think could be successfully implemented in your country of origin.

You will develop and submit the initial part (Midterm) of the business plan for your idea including the following points:

• The idea, mission, vision, values of the company

• Analysis of the Market it serves

o The Business Opportunity

o The competitor’s analysis,

o The industry analysis,

o The environmental analysis

• Analysis of the strenghts and weaknesses of the start-up at present

• Its Swot analysis

• 5-year Strategic Objectives

Table of Contents:

1. Executive Summary

2. Introduction & Background

3. External Analysis

4. Internal Analysis

5. SWOT

6. Strategic Lines, Targets & Objectives

BC0215 ENTREPRENEURSHIP & NEW VENTURES Midterm & Final Assignment Entrepreneur’s Business Plan

7. References

Formalities:

• Individual report

• Word count: 2.000 minimum

• Cover, Table of Contents, Images, Tables, References and Appendix are excluded of the total word count.

• Font: Arial 12,5 pts.

• Text alignment: Double Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Sunday 7th November 2021 23.59 h Via Moodle (Turnitin).

Weight: This task is a 40% of your total grade for this subject.

Learning outcomes:

It assesses the following learning outcomes:

⚫ Outcome 1: understand the importance of business plan and apply skills to prepare a feasibility study of a new venture

⚫ Outcome 2: apply the analytical frameworks to prepare market and customer analysis

Rubrics

Exceptional

90-100

Good

80-89

Fair

70-79

Marginal fail

60-69

Fail

<60

Application

(25%)

Student applies research

methodologies and

relevant class theory

effectively to analyse the

startup and draw

relevant insights.

Student shows evidence

of applying research

methodologies and

relevant class theory to

analyse the startup and

draw some insights.

Student makes an

attempt at analysing

their startup , but with

few references to class

theory. Any insights

drawn may be limited.

May demonstrate minor

misunderstandings.

Student makes an

insufficient attempt at

analysing their startup .

Insights drawn are very

limited without using

theory.

Demonstrates

misunderstandings.

Student makes a poor

analysis, drawing

extremely limited / no

relevant insights or links

to class theory.

Significant

misunderstandings are

in evidence.

Evaluation

(25%)

Student constructs a

coherent argument to

present well-justified

first sections of the

business plan using a

range of appropriate

sources from wider

research.

Student constructs a

mostly coherent

argument to present the

first sections of the

business plan with some

justification from mostly

appropriate wider

research.

Student attempts to

construct a coherent

argument and present

the first part of the

business plan, although

it may lack justification

or support from wider

research.

Student attempts to

construct an argument

and present the first

section of the business

plan, although it lacks

justification or support

from wider research.

Student is unable to

construct an argument

to present the first

sections of the business

plan. Insufficient/ no

justification is provided.

No evidence of wider

research.

Proposal

(25%)

Student proposes highly

adequate business plan

objectives that follow on

coherently from the

evaluation and are well-

justified.

Student proposes

adequate business plan

objectives that are

connected to their

evaluation and justified.

Student proposes some

business plan objectives

that bear some

connection to their

evaluation and attempts

to justify them.

Student attempts to

propose some business

plan objectives although

they bear little relation

to the evaluation and

are weak and

unsupported.

Student fails to propose

any objectives.

Written communication

(25%)

Student communicates

their ideas extremely

clearly and concisely,

respecting the page

limit.

Student communicates

their ideas clearly and

concisely, respecting the

page limit.

Student communicates

their ideas with some

clarity and concision. It

may be slightly under

the page limit.

Student communicates

their ideas in a

somewhat unclear and

unconcise way. It is over

or under the page limit.

Student fails to

communicate ideas

clearly or concisely and

is excessively over or

under the page limit.

Task 2

Final Report (Business Plan-Part II)

You will need to develop and submit the second part of the Business Plan that builds and completes your mid-term submission.

Table of Contents:

8. Executive Summary (Contd.)

9. Strategic Lines, Targets & Objectives

10. Action Plan: Marketing, Operations, HR & Financial Plans

11. Implementation Schedule

12. Viability and Conclusions

13. References

14. Appendix

Formalities:

• Individual report

• Word count: 2.500

• Cover, Table of Contents, Images, Tables, References and Appendix are excluded of the total word count.

• Font: Arial 12,5 pts.

• Text alignment: Double Justified.

• The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Sunday 16th January 2022 23.59 h Via Moodle (Turnitin).

Weight: This task is a 60% of your total grade for this subject.

Learning outcomes: It assesses the following learning outcomes:

• Outcome 1: categorize and assess business opportunities and their feasibility

• Outcome 2: evaluate funding sources and their match with the business plan

• Outcome 3: demonstrate analytical and conceptual skills

• Outcome 4: demonstrate discussion and presentation techniques

Rubrics

Exceptional

90-100

Good

80-89

Fair

70-79

Marginal fail

60-69

Fail

<60

Application

(25%)

Student applies research

methodologies and

relevant class theory

effectively to analyse the

startup and draw

relevant insights.

Student shows evidence

of applying research

methodologies and

relevant class theory to

analyse the startup and

draw some insights.

Student makes an

attempt at analysing

their startup , but with

few references to class

theory. Any insights

drawn may be limited.

May demonstrate minor

misunderstandings.

Student makes an

insufficient attempt at

analysing their startup .

Insights drawn are very

limited without using

theory.

Demonstrates

misunderstandings.

Student makes a poor

analysis, drawing

extremely limited / no

relevant insights or links

to class theory.

Significant

misunderstandings are

in evidence.

Evaluation

(25%)

Student constructs a

coherent argument to

present a well-justified

business plan using a

range of appropriate

sources from wider

research.

Student constructs a

mostly coherent

argument to present a

business plan with some

justification from mostly

appropriate wider

research.

Student attempts to

construct a coherent

argument and present a

business plan, although

it may lack justification

or support from wider

research.

Student attempts to

construct an argument

and present a business

plan, although it lacks

justification or support

from wider research.

Student is unable to

construct an argument

to present their business

plan. Insufficient/ no

justification is provided.

No evidence of wider

research.

Proposal

(25%)

Student proposes highly

adequate strategic

objectives that follow on

coherently from the

evaluation and are well-

justified.

Student proposes

adequate strategic

objectives that are

connected to their

evaluation and justified.

Student proposes some

strategic objectives that

bear some connection to

their evaluation and

attempts to justify them.

Student attempts to

propose some strategic

objectives although they

bear little relation to the

evaluation and are weak

and unsupported.

Student fails to propose

any strategic objectives.

Written communication

(25%)

Student communicates

their ideas extremely

clearly and concisely,

respecting the page

limit.

Student communicates

their ideas clearly and

concisely, respecting the

page limit.

Student communicates

their ideas with some

clarity and concision. It

may be slightly under

the page limit.

Student communicates

their ideas in a

somewhat unclear and

unconcise way. It is over

or under the page limit.

Student fails to

communicate ideas

clearly or concisely and

is excessively over or

under the page limit.